Welcome to the Lovehoney US project hub
Your central hub for the strategy, research, planning, and assets behind the Lovehoney US inbound growth initiative 💘
Project Brief | Inbound Marketing Strategy for Product Launch: Lovehoney US
Open the project brief to explore the full inbound marketing strategy, positioning, and launch plan.
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Strategy
Vision, personas, full-funnel and channel plans.
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Planning
Calendars, timelines, KPIs and workflows.
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Lovehoney US Inbound Marketing Strategy Overview
💘 Lovehoney US Inbound Marketing Strategy Overview 🎯 Project Angle 🧭 Strategic Direction Core brand promise 👥 Priority Target Segments 1. 🌸 First-Time / Beginner Buyers 2. 💑 Couples / Romantic G
Executive Summary — Lovehoney US
Executive SummaryThis project applies an inbound marketing strategy for product launch framework to a focused US growth initiative for Lovehoney. Although Lovehoney already operates in the US, the pro
📌 Featured resources
Hand-picked from the strategy and planning shelves.
Business Objectives — Lovehoney US
Business Objectives — Lovehoney US 1. Grow qualified awareness in the US Proposed 90-day targets Why this matters 2. Build a lead-generation engine Proposed 90-day targets Why this matters 3. Improve
Buyer Personas - Lovehoney US
Lovehoney US Buyer Personas 🌸 Persona 1: Beginner Brooke 💑 Persona 2: Couples Chris & Maya 🧖 Persona 3: Wellness Dana ✨ Cross-Persona Strategic Takeaway Lovehoney US Buyer Personas🌸 Persona 1: Beg
Channel Strategy — Lovehoney US
Channel Strategy — Lovehoney US 1. Strategic Principle 2. Primary Channels SEO / Organic Search Blog / Content Marketing Landing Pages / Lead Generation Email Marketing 3. Supporting Channels Organic
Content Calendar Write-Up — Lovehoney US
Content Calendar Write-Up — Lovehoney US 1. Structure of the Content Calendar 2. What the Calendar Includes 3. How It Supports the Funnel TOFU — Awareness and Normalization MOFU — Consideration and Le
Content Strategy — Lovehoney US
Content Strategy — Lovehoney US Content Pillars 1. Beginner Education 2. Couples & Connection 3. Wellness & Self-Care 4. Discreet Shopping & Trust 5. Occasions & Inspiration Funnel Alignment TOFU — At
Email Marketing Campaign — Lovehoney US
Email Marketing Campaign — Lovehoney US Welcome Email Sequence Welcome Flow Overview Email 1 — Welcome to Lovehoney US Email 2 — Find the Right Journey for You Email 3 — Education + Trust Email 4 — Cu
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