Useful Links
Every Doc, Drive, deck, and reference we've collected — opens in a new tab.
Content Calendars
A detailed content and social media calendar split by persona, funnel stage, and calendar week.
From Links (HTML pages etc that cant be directly in Drive)
Open linkMardi Gras After Dark
A Lovable project app related to the campaign creative direction.
From Links (HTML pages etc that cant be directly in Drive)
Open linkLovehoney Reviews Help Centre
Customer-facing guide on how product reviews work on Lovehoney.
From Lovehoney US inbound marketing growth briefing
Open linkUS Sex Toys Market Report
Grand View Research industry analysis on the US sex toys market size and trends.
From Lovehoney US inbound marketing growth briefing
Open linkSexual Wellness Devices Market Report
PwC report covering market dynamics and growth projections for sexual wellness devices.
From Lovehoney US inbound marketing growth briefing
Open linkTarget Vibrators & Adult Toys
Target's online storefront for sexual wellness and adult toy products — competitive context.
From Lovehoney US inbound marketing growth briefing
Open linkTikTok Ads Policy: Adult Content
Official TikTok advertising policy documentation on adult and sexual wellness content restrictions.
From Lovehoney US inbound marketing growth briefing
Open linkAbout Lovehoney
Company background, mission, and brand story on the Lovehoney EU help site.
From Lovehoney US inbound marketing growth briefing
Open linkLovehoney Advice
Lovehoney's editorial advice hub with buying guides, how-tos, and product education content.
From Lovehoney US inbound marketing growth briefing
Open linkLovehoney Forum
Community forum where Lovehoney customers discuss products, advice, and reviews.
From Lovehoney US inbound marketing growth briefing
Open linkPlain Packaging Policy
Details on Lovehoney's discreet, plain packaging guarantee for customer privacy.
From Lovehoney US inbound marketing growth briefing
Open linkReturns & Refunds Policy
Lovehoney's returns policy including the 1-year satisfaction guarantee terms.
From Lovehoney US inbound marketing growth briefing
Open linkSephora Intimate Care
Sephora's intimate care and sexual wellness product category page — competitive retail context.
From Lovehoney US inbound marketing growth briefing
Open linkUlta Sexual Wellness
Ulta Beauty's sexual wellness collection — competitive positioning reference.
From Lovehoney US inbound marketing growth briefing
Open linkMaude About Page
About page for Maude, a modern sexual wellness brand — competitor brand positioning reference.
From Lovehoney US inbound marketing growth briefing
Open linkDame About Page
About page for Dame Products, a female-founded sexual wellness company — competitor reference.
From Lovehoney US inbound marketing growth briefing
Open linkLELO About Page
About page for LELO, a luxury intimate lifestyle brand — competitor brand reference.
From Lovehoney US inbound marketing growth briefing
Open linkLELO Trend Report
LELO's industry trend report on sexual wellness market shifts and consumer behaviour.
From Lovehoney US inbound marketing growth briefing
Open linkAmericans and Data Privacy (Pew)
Pew Research key findings on US consumer attitudes toward data privacy and tracking.
From Lovehoney US inbound marketing growth briefing
Open linkPrivacy: What Americans Worry About (Ipsos)
Ipsos survey on which data privacy issues matter most to American consumers.
From Lovehoney US inbound marketing growth briefing
Open linkGoogle Ads Policy: Adult Content
Google's official advertising policy for adult and sexual content — platform restriction reference.
From Lovehoney US inbound marketing growth briefing
Open linkFacebook Ad Blocking & Gender Bias
Marketing Brew article on research suggesting gender bias in Meta's health product ad moderation.
From Lovehoney US inbound marketing growth briefing
Open linkAmazon DE Seller Forum Discussion
Amazon Germany seller forum thread on restricted product categories and policy enforcement.
From Lovehoney US inbound marketing growth briefing
Open linkCAN-SPAM Act Compliance Guide
FTC business guidance on CAN-SPAM Act requirements for commercial email marketing.
From Lovehoney US inbound marketing growth briefing
Open linkUS State Privacy Legislation Tracker
IAPP tracker of current and pending US state-level consumer privacy bills and enacted laws.
From Lovehoney US inbound marketing growth briefing
Open linkAlabama Penal Code § 13A-12-200.2
Alabama state law on obscenity and sexual device regulations — legal compliance reference.
From Lovehoney US inbound marketing growth briefing
Open linkTexas Penal Code § 43.21
Texas state penal code on obscene devices and related offences — legal context for US operations.
From Lovehoney US inbound marketing growth briefing
Open linkUS Supreme Court: Texas Age-Check Ruling
Reuters coverage of the Supreme Court case on Texas online porn age-verification law.
From Lovehoney US inbound marketing growth briefing
Open linkAmazon US Seller Forum Discussion
Amazon US seller forum thread on adult product category restrictions and selling policies.
From Lovehoney US inbound marketing growth briefing
Open link