Content Calendar Write-Up — Lovehoney US
The Lovehoney US content calendar is designed as a 1-month inbound content plan that supports the broader funnel strategy and persona journeys. The purpose of the calendar is not simply to publish content regularly, but to ensure that content is working across the funnel: attracting new audiences, capturing leads, nurturing interest, and supporting first purchase conversion.
This section supports the content strategy and helps connect the written strategy to the interactive HTML dashboards.
1. Structure of the Content Calendar
The monthly content calendar is built around four planning principles:
weekly cadence across the month
persona relevance for Beginner, Couples, and Wellness audiences
funnel balance across TOFU, MOFU, and BOFU
channel integration across blog, email, landing pages, and social distribution
Rather than treating each content item as a one-off, the calendar is designed so that one hero topic or lead-generation asset can be supported by related blog posts, email content, and social amplification.
2. What the Calendar Includes
The content calendar includes a mix of:
blog posts
emails
lead-generation assets
landing page pushes
creator or social support content
curated collection / conversion content
This makes the calendar more useful than a simple editorial plan, because it connects content to actual business goals.
3. How It Supports the Funnel
TOFU — Awareness and Normalization
Top-of-funnel content is used to bring in new users through education, self-care framing, relationship inspiration, and tasteful social discovery.
Examples:
beginner educational blog posts
wellness-led editorial content
romantic getaway inspiration
creator-style awareness content
MOFU — Consideration and Lead Generation
Mid-funnel content is used to capture leads and help users choose the right journey.
Examples:
beginner quiz
couples checklist
wellness email series
nurture emails
trust-building content around privacy, body-safe materials, and product choice
BOFU — Conversion Support
Bottom-of-funnel content is used to move high-intent users toward first purchase.
Examples:
starter picks
curated bundle pages
beginner collection pages
date-night kits
conversion-focused emails
4. How It Supports the Website
The content calendar is designed to strengthen the Lovehoney US website by sending traffic into:
educational blog content
lead-generation landing pages
curated collection pages
email capture flows
persona-based journeys
This means the website is not just acting as a shopfront, but as the central hub of the inbound strategy.
5. How It Maps to Personas
Beginner Brooke
Content focuses on:
reassurance
category education
simple first steps
quizzes and beginner recommendations
Chris & Maya
Content focuses on:
connection
date nights
romantic getaways
approachable couples recommendations
Wellness Dana
Content focuses on:
self-care
confidence
mature intimacy
trust, comfort, and quality
6. Why the Calendar Matters
The calendar helps make the strategy operational by ensuring that:
content is distributed consistently across the month
each week supports different funnel stages
lead magnets are actively promoted
social content is tied back to blog, landing pages, and email
content production supports both brand building and conversion
7. Relationship to the Dashboards
The interactive dashboards serve as the visual planning layer for this strategy.
Content calendar dashboard
This acts as the master monthly plan across blog, email, landing pages, lead magnets, and conversion assets. It allows filtering by week, persona, pillar, content aim, goal, CTA, owner, priority, and status.
Social media dashboard
This acts as the distribution layer, showing how the month’s content is amplified through organic social by platform, persona, funnel stage, CTA, and linked goal.
Together, these dashboards make the written content strategy easier to navigate and present.
8. Strategic Takeaway
The content calendar for Lovehoney US is designed to do more than maintain publishing consistency. It is built to support a measurable inbound system where:
top-of-funnel content brings in new users
mid-funnel assets capture and segment leads
bottom-of-funnel content supports first purchase
the website acts as the main conversion and relationship hub
This makes the calendar a key operational bridge between strategy and execution.