Blog Topic Ideas — Lovehoney US

1. How to Choose Your First Sex Toy Without Feeling Overwhelmed

• Content pillar: Beginner Education

• Funnel stage: TOFU

• Purpose: Attract curious first-time buyers and reduce intimidation

2. A Beginner’s Guide to Sexual Wellness: What to Know Before You Buy

• Content pillar: Beginner Education

• Funnel stage: TOFU

• Purpose: Normalize the category and introduce Lovehoney as a trusted resource

3. 7 Beginner-Friendly Products to Start Your Sexual Wellness Journey

• Content pillar: Beginner Education

• Funnel stage: MOFU

• Purpose: Help users move from curiosity into product consideration

4. How to Find the Right Product for Your Comfort Level

• Content pillar: Beginner Education

• Funnel stage: MOFU

• Purpose: Reassure hesitant shoppers and guide self-selection

5. Which Lovehoney Starter Journey Is Right for You?

• Content pillar: Beginner Education

• Funnel stage: BOFU

• Purpose: Direct users toward the most relevant curated path and support purchase intent

6. The Best Couples Toys for Date Night, Weekends Away, and Romantic Getaways

• Content pillar: Couples & Connection

• Funnel stage: TOFU

• Purpose: Attract couples through relationship-led, occasion-based content

7. How to Introduce Toys Into Your Relationship Without It Feeling Awkward

• Content pillar: Couples & Connection

• Funnel stage: MOFU

• Purpose: Address a key emotional barrier and support consideration

8. 5 Easy Ways to Make Intimacy Feel More Playful and Connected

• Content pillar: Couples & Connection

• Funnel stage: TOFU

• Purpose: Bring in a wider audience through softer relationship and intimacy content

9. Our Top Date-Night Kits for Couples Who Want to Try Something New

• Content pillar: Couples & Connection

• Funnel stage: BOFU

• Purpose: Convert relationship-focused shoppers with curated product bundles

10. Why Sexual Wellness Belongs in Your Self-Care Routine

• Content pillar: Wellness & Self-Care

• Funnel stage: TOFU

• Purpose: Reframe the category around confidence, wellbeing, and normalization

11. Intimacy, Confidence, and Wellbeing: A More Modern Way to Shop Sexual Wellness

• Content pillar: Wellness & Self-Care

• Funnel stage: TOFU

• Purpose: Position Lovehoney within a broader wellness conversation

12. What to Look for in Body-Safe, High-Quality Sexual Wellness Products

• Content pillar: Discreet Shopping & Trust

• Funnel stage: MOFU

• Purpose: Build credibility and support more informed product evaluation

13. Discreet Shopping Matters: What to Expect From Delivery, Packaging, and Privacy

• Content pillar: Discreet Shopping & Trust

• Funnel stage: MOFU

• Purpose: Reduce purchase anxiety and strengthen trust

14. Best Lovehoney Picks for Your First Order

• Content pillar: Discreet Shopping & Trust

• Funnel stage: BOFU

• Purpose: Support near-purchase users with clear, curated recommendations

15. Our Top Starter Kits for First-Time Buyers, Couples, and Wellness-Led Shoppers

• Content pillar: Occasions & Inspiration

• Funnel stage: BOFU

• Purpose: Drive conversion through segment-based bundle recommendations

Quick Funnel Split

TOFU

1. How to Choose Your First Sex Toy Without Feeling Overwhelmed

   1. A Beginner’s Guide to Sexual Wellness: What to Know Before You Buy

   2. The Best Couples Toys for Date Night, Weekends Away, and Romantic Getaways

   3. 5 Easy Ways to Make Intimacy Feel More Playful and Connected

   4. Why Sexual Wellness Belongs in Your Self-Care Routine

   5. Intimacy, Confidence, and Wellbeing: A More Modern Way to Shop Sexual Wellness

MOFU

1. 7 Beginner-Friendly Products to Start Your Sexual Wellness Journey

   1. How to Find the Right Product for Your Comfort Level

   2. How to Introduce Toys Into Your Relationship Without It Feeling Awkward

   3. What to Look for in Body-Safe, High-Quality Sexual Wellness Products

   4. Discreet Shopping Matters: What to Expect From Delivery, Packaging, and Privacy

BOFU

1. Which Lovehoney Starter Journey Is Right for You?

   1. Our Top Date-Night Kits for Couples Who Want to Try Something New

   2. Best Lovehoney Picks for Your First Order

   3. Our Top Starter Kits for First-Time Buyers, Couples, and Wellness-Led Shoppers

Quick Content Pillar Split

Beginner Education

• 1, 2, 3, 4, 5

Couples & Connection

• 6, 7, 8, 9

Wellness & Self-Care

• 10, 11

Discreet Shopping & Trust

• 12, 13, 14

Occasions & Inspiration

• 15